Strava Challenges: How To Create Strava Challenges

strava challenges 1

Photography: Pro Image Events Sports Photography 

Strava Challenges: How To Create Strava Challenges

I was recently asked to expand on the process of creating a Strava Club Challenge by a few running companies and groups, who have a goal of providing their members with virtual races during a particularly tough time. It inspired me to write a walk-through post dedicated to creating Strava Club Challenges. 

The reality is, Strava Sponsored Challenges are expensive and therefore not within the budget of many Small Businesses operating a Strava Club, let alone virtual running clubs who use Strava as their base/platform to operate. The Strava Business platform explains that the Sponsored Challenges start at $15,000 USD, with maximum investment being -200k. These challenges “scale based on duration, targeting and promotion.” This means that you have the benefit of choosing whether your sponsored challenge is:

  • Distance based (Eg. Run your fastest 10k)
  • Time based (Eg. Complete 10 hours of running this fortnight)
  • Duration based (Eg. Run 100km this month, or 30 minutes 5x a week)

 

If you see an official Strava virtual race advertised, this is an official Strava Sponsored Challenge. If you’re interested in investing in a Strava Sponsored Challenge, you can get in touch with Strava through the FAQ page.

Strava Challenges 2

Photography: Pro Image Events Sports Photography

For now, let’s walk-through how we set up Strava Challenges for Strava Clubs, completely free. 

How to create Strava Club Challenges for free?

Strava Challenges 3

Credit: @thewolfferine – Tempo Journal

Essentially, you have 2 options when it comes to setting up a Strava Challenge for your club, free of cost. 

  1. A Strava Segment Challenge
  2. Utilizing the Strava Monthly Run Challenges created by Strava, and filtering the leaderboard to view your ‘Club’ member attempts only. 

 

Let’s jump right in.

Strava Segment Challenges: How to utilize Strava Segments to Run a Club Challenge. 

Strava Segments are lots of fun, there are those athletes who are familiar with the term ‘segment hunting’ (I myself don’t participate in this), providing consistent mini ‘race like’ efforts to users who seek to achieve the best effort (time) on a particular GPS plotted map course (segment). If you’re a Strava Premium user, you can draw your own segments and publish them for your own personal use, or, as we are about to discuss, as your course for a Strava Club Challenge. 

Strava Segments work via GPS Sports watch connection to the Strava app, the GPS route will then be recognized by Strava as a ‘route’ with particular segments that have been run. It will then upload the athlete’s effort for that particular route to Strava. 

See my screenshot below of a past Virtual Run I completed hosted by the Strava Club – ‘Pace Athletic’. Pace Athletic used the Spit to Manly Strava Segment as their Strava Segment Challenge course. 

 

strava segment

When the athlete has finished their effort on the Strava segment, Strava will place the effort onto the segment leaderboard. This is accessible via the segment homepage. In this case, the ‘Spit to Manly’ segment. In the screenshot displayed below, there is a grey box down on the bottom right of the screen. See ‘View Overall Leaderboard’? Click on that! 

 

Strava Segment 1

 

The Pace Athletic Strava Run Club will determine their segment challenge winner by filtering out the leaderboard to just ‘Club’ member efforts. You can select your club on the dashboard to the far left by hitting the name of your club, under ‘My Clubs’. See the screenshot below for an example.

 

Strava challenge 4

 

This is a great example of a local running business establishing a Strava Club, and then using a popular Strava Segment to set up a club challenge. It will promote their brand, services, and spread camaraderie associated with the brand. I personally completed this challenge and won’t forget it for a while – it is great real-time marketing, connecting dedicated and motivated athletes directly with the business or brand. 

The great thing about a segment challenge and filtering out a leaderboard for club specific results is, it is entirely free! 

Strava Run Challenges: How to utilize the Strava Monthly Run Challenges as a Club Challenge.  

Option number 2.

First, click on the Challenge tab at the top of Strava Page Dashboard. It’s underlined in orange at the top of the page in the screenshot below. Here’s a link to Strava to get you going.

Strava challenge 5

 

You’ll notice all the Strava Challenges appear on the page. See the screenshot below – As an example, let’s click into the ‘October 5k’ on the bottom row, one to the right. Here’s a quick link to the page: Strava October 5k Run Challenge

strava challenge 6

 

Next, you’ll be directed through to the October Strava 5K homepage, as shown in the screenshot below:

Strava challenge 7

 

Displayed in the screenshot above, see the tabs running horizontally above the bolded word ‘Leaderboard’? Two tabs across, hit ‘ My Clubs’. This will filter out the results just to include the members of your club who have joined the Strava Run Challenge and completed 5k in that particular month, so in this case, October. Here’s a link to the challenge page if you’re interested: Strava October 5k

This is how we determine our ‘winners’, if it is a prize incentive based challenge. At the end of the month, be sure to check the leaderboard and take note of your winners. 

Still need help? Contact me here.

 

Promoting Your Strava Challenge

You have a few options here.

On-Strava promotion

The best ways to promote your challenge on Strava is:

  • On your Club Page as a post – don’t rely on 1 single post, post about it consistently, create a space for discussion
  • On your personal Strava athlete profile connected to the Club as a ‘post’
  • On your Club Homepage under the heading, within your ‘Club Descriptor’ text.

 

Off-Strava Promotion

  • Run Facebook Video Ads targeted at individuals with an interest in Strava (Via Facebook Business Ad Manager – do not do a boosted post off your personal Facebook page. Contact me if you need to know why…)
  • Instagram ‘My Story’ promotion and actual posts, every day or at least every second day, for the duration of your challenge. Facilitate and create engagement with your athlete community.
  • Post it on your Facebook Business Page each day
  • Post it as a physical event on Facebook, linked directly to the Strava event info on Strava.com, and invite all your Facebook users to the Facebook Event.

 

Strava Hidden Challenges

Strava challenge 8

Photography: Pro Image Events Sports Photography

After researching Strava Challenges for a few months now, I often would come across the term, ‘Strava Hidden Challenges’. I was interested and found that Strava users were experiencing difficult finding challenges to suit their abilities and sport each month, hence the term ‘Strava Hidden Challenges’ –  Challenges that Strava doesn’t advertise on a large scale. 

Enter Komm Club. According to their website, this is a platform which lists all the upcoming, currently active, and past Strava Challenges for Strava users to reference. The platform even allows you to link up Komm club with Strava so you don’t miss out on challenges, and would like to be notified as such. 

Here’s the link to find out more: https://www.kom.club/#challenges

Still need help creating a Strava Club, or a Challenge for your Strava Club? Contact me here.