How to Create A Club On Strava

how to create a club on strava

 

Strava Clubs are an excellent place to establish a community (a particularly active community) for your brand. I’m a big fan of Strava Clubs for many reasons. Strava Clubs are a great way to connect athletes with similar interests and/or goals in one place. Many businesses and sports clubs want to create a club on Strava for purposes such as connecting their team members, conducting virtual challenges, sharing meaningful content, and keeping each other inspired and accountable with their training goals. 

Strava Clubs are interesting from a marketing perspective as they allow an outdoors and athlete-focused brand to establish themselves in a place where they are reaching their key target market. You don’t have to cast your net far and wide to interact with people who may interact with your brand and the community you foster around it.

We can compare it to Instagram to put it in perspective. Our Instagram feed shows us content within our areas of interest. It is designed this way, and we build our profiles in this way – to see exactly what we want, in a quick fix, at our fingertips. For example, my feed is full of posts revolving around outdoor trail running, climate change advocacy and projects, other mountain sports, and of course, content from my friends and family. It’s what I’m interested in and it’s the quickest way for me to fulfill that interest via social media.

 

What can I do with a Strava Club?

how to create a strava club 2

 

I’m going to talk through each of these below. First, here’s a brief summary – once you’ve set up a Strava Club, you can: 

  • Get your Brand Kit uploaded! – You’ll need a logo and banner within certain pixels for best aesthetics. 
    • Logo – 248x 248 (PNG or JPG)
    • Banner or Club Header – a minimum of 1200x 580 px, I found 1584 x 396 px was good
  • Profile Picture – 124 x 124 px (JPG and PNG)

 

  • Invite Athletes to join your club and engage with your community 
    • You can invite them via Strava, send them an email link, or even post on your personal profile a link to your club and a CTA to join! 

 

  • Share your latest content as a discussion  – anything from blog articles, race information, strava challenge promotion (for your own club challenge or an official Strava sponsored challenge) – read more about that by clicking here. 
  • Organize meet-ups and strava club events – you can schedule a day, time and place, and invite your Strava Club members to join. If you’re digital marketing savvy, you can promote this across your social platforms. Or, speak to me about this here. 
  • Engage with your club leaderboard – that stats of your club members’ activities will be featured as a leaderboard. 

 

  • Promote your Strava Club Challenge – I’m not referring to a Strava Sponsored Challenge here. I can show you how to create or leverage a Strava challenge for your club, promote your challenge and determine your winners.

 

Need my help building a club, learning how to create and promote Strava challenges for your club, or growing your brand presence on Strava in general? Get in touch.

Book a quick 15 minute chat with me here:  https://meetings.hubspot.com/lara-hamilton

or fill out my contact form, and I’ll get back to you.

 

How do I create a Strava Club?

Creating a club on Strava needs to be done via the Strava Website, rather than the Strava Mobile App. 

Go to Explore, and hit Clubs in the dropdown menu.

Click ‘Create A Club’ – the black icon in the right hand corner, above the brand club logo cluster.

 

club on strava

Fill in the required details for your club. Make sure your club URL/Slug is SEO Optimized for your brand.

strava club create

 

You’ll next be prompted to upload your club/brand logo and club header. I specified the required image pixels above. Here it is again for good measure. 

 

  • Logo – 248x 248 (PNG or JPG)
  • Banner or Club Header – a minimum of 1200x 580 px, I found 1584 x 396 px was good
  • Profile Picture – 124 x 124 px (JPG and PNG)

 

I created this club early last year at the height of COVID as a way of connecting runners around Idaho and anywhere else! See my screenshot below.

create strava club 1

 

If I was actively using this club at the moment, I would change the logo so the letters are more visible, and reduce the pixelated look of my cover image. Just a few pointers to mention.

You’ll notice I have put my website in the club name, and also below the club location. This is a must for brand-affiliated clubs. The club URL slug is also important to match up with your brand name

How do Strava Club Members record their activities?

Strava Club members have 2 choices here. They can record their activities either using the Strava Mobile Application itself or by syncing their sports watch with the Strava Application. 

To record using the mobile application, open the app, and hit the RECORD button at the bottom horizontal menu options.

How do I Create A Strava Club Event?

On your Strava Club Homepage, hit the bright orange icon, ‘Add Club Event’.

strava club event

A pop-up will appear on the screen. See my screenshot below. 

strava club event 2

You’ll see an option to Select a Route. This brings me to my next step. How to create a Route for your Strava Club Event.

How do I create a Route for my Strava Club Event?

Click the blue hyperlinked ‘Create one now’ under the Route drop-down menu.

strava route

You’ll be redirected to a new page – the Strava Routes Creation Page. 

Type in the location you’d like to begin your run from, in the search bar above the map.

 

strava club route

Drag your cursor and click to draw your route, clicking to drop a point at your finishing destination. See my screenshot below for an example. I also clicked ‘show 3D terrain’ under map preferences. A new Strava Routes feature.

 

Strava 3D terrain

In the top right-hand corner, hit the bright orange ‘Save’ icon. A pop-up will appear, fill out the details and save them to your routes. See my screenshot.

strava create a route

 

It’ll then be available as an option for your Strava Club in-person/live event.

Is it free to create a club on Strava?

Creating a club on Strava is entirely free!

The only component of Strava that involves a cost is Strava Business Sponsored Challenges. I wrote a whole article discussing this, including an assessment of the criteria Strava has established (click here to read their FAQ around Strava Sponsored Challenges) around Strava Sponsored Challenges. 

You can read my article here.

Can you create your own challenge on Strava?

how to create a strava club

There are multiple ways to create a Strava Challenge for your own personal profile, or for your Strava Club. This can be achieved by:

  • Strava Route or Segment Challenges, designed with a location-specific Club Challenge in Mind

 

  • Leveraging a Strava Challenge and utilizing it for your club, promoting it in your club and across your social media. 

 

  • The Strava Group Challenge feature, where you can invite up to 24 athletes to participate. This is not the best option for a club as your options are more limited. 

 

Or a Strava Custom Challenge, also known as a Strava Sponsored Challenge or a Strava Business Sponsored Challenge

Strava Sponsored Challenges are a more expensive route. You can read more about them here on the Strava Website.

To give you a brief outline, Strava has a minimum investment of 20,000USD for Sponsored custom challenges. You must also fulfill the following criteria: 

“Strava focuses on brands who are endemic to the fitness space, given the types of users on our platform. Here are the criteria we look at:

 

  • The sponsor’s product is endemic to the fitness space (i.e. New Balance running shoes, Trek bikes, Clif bar nutrition, etc.)
  • The sponsor has an existing relationship with a popular event (i.e. The Virgin Money London Marathon, TCS New York City Marathon, etc.)
  • The sponsor already supports athletic initiatives (i.e. Michelob Ultra’s focus on fitness/wellness etc.)”

 

Sourced from Strava Sponsored Challenges FAQ 

I wrote a whole article on Strava Challenges – click here to read it. I will walk you through how you can do each of the options above.

I have worked in Digital Growth Marketing for the past 5 years and am an elite distance runner and outdoor athlete. Let me know if I can help you establish a presence on Strava, or start optimizing your club for brand reach and engagement. 

You can book a quick 15-minute chat with me here: https://meetings.hubspot.com/lara-hamilton

Or contact me here:

Create Segment Strava: How to create segment on Strava and follow your route.

 

Create segment strava  Pro Image Event Photography

If you’re like me and like to explore new places on foot (or occasionally, bike or ski), optimizing your ability to create Strava segments and follow your creations is a must. 

Making use of the awesome create segment Strava feature is a must for any premium strava user. If you’re paying for Strava Premium, you may as well optimize your experience. I see and hear of many users who aren’t even aware of half of the things they can do with a premium membership. I write these articles to educate you on how to make the most of your Strava Membership and experience. Need more help? – click to contact me here.

Create a Strava Segment feature/Create a route that allows you to plan training routes, including elevation, surface, distance, and projected time on feet, set up segment-based Strava challenges for your club or business, and explore new outdoor playgrounds for prospective training. 

 

Create Segment Strava

create segment strava 2

  Pro Image Event Photography

To make your own segment on Strava is now relatively easy. The use the create segment Strava feature, however, you need to be a Strava Premium user. 

All Strava users can, however, compete on segments and score on a leaderboard. To appear on leaderboards the user needs to have the activity in public, not private or followers only. Cue notorious Strava Segment hunters! 

Here’s how to create segment on Strava using the Strava website. First, click on the Explore tab dropdown menu on the top of the webpage, and click create a route. See my screenshot below:

 

Segment Explore

Next, you’ll need to type in the search bar, where I’ve typed ‘Mount Hood, Oregon’ as an example in, the location where you would like to create a strava segment. 

In the screenshot below, I’ve selected a road in Boise, Idaho.

strava segment create 3

The orange line on N Cartwright Road is one I’ve drawn. The map is interactive, meaning you can click and draw lines on the most reasonable roads/accessible by foot areas on the map.

 I began this segment example on N Bogus Basin road and finished it at an intersection on N Cartwright Road (please note, this is for example only, I haven’t actually created this as a segment). 

Notice all the options on the left-hand menu – I click to ‘Show Segments’ under Map Preferences, to see what areas around me already have segments. This prevents me from potentially creating a duplicate Strava segment.

Once you’re happy with the segment you’ve created, check the elevation, distance, and other stats in the horizontal stat bar on the bottom of the map, click the  ‘Save’ icon (bright orange, far left corner of the screen).

Next, you’ll be prompted to save your route and customize it. See the screenshot below.

my route strava segment

 

My Routes: Running your own Strava Segment

You can find your created Routes or Strava Segments under the Dashboard tab, and the dropdown menu which has a ‘My Routes’ option. See the screenshot below for example.

 

my route strava segment create

So, how do you follow/run/ride/ski/hike your route? There are a few ways…

Follow your Strava Segment on the Strava Mobile App

If you literally want to follow your Strava segment on the Strava Mobile App (this would mean you need to carry your phone with you), it is very simple. 

Go to the record screen, and hit Routes

There’ll be an option to ‘Use Route’ – hit that. Boom.

Export your Strava Segment onto a GPS Device

If you have a Garmin Watch that supports Courses, you can export your route data to your watch. First, you have to make sure that Strava Courses/Routes connection is enabled between your GPS device and Strava. 

There are 2 ways to do this – from the Garmin Connect App, and The Garmin Connect Website. 

Enable Strava to Garmin connection via the Garmin Connect Website 

On the Garmin Website in your User/Account information, make sure Strava has permission to access Activities and Courses. Both toggles should be switched on to green.

Next, Sync your Strava Segments and/or Routes to your Garmin

Now that Strava and Garmin are synced, it’s time to import the Strava Segment and/or route onto your watch. To do this, make sure your route is both public, and ‘starred’. What the heck does ‘Starred’ mean?

See my screenshot below.

segment strava route create

This is the Strava website view – I’ve starred my ultra training long run so I can upload it to my watch. Again, I got to ‘My Routes’ under the dropdown ‘Dashboard’ menu running horizontally at the top of the Strava Website. The Star is to the left, next to the title. Any starred routes will appear in the ‘Courses’ folder of your Garmin watch after you next sync it with Strava. 

On the mobile app, you can also star your routes. Go into maps and type in your desired location. For me, I’ve used Sydney Olympic Park as an example. See the Screenshot below.

strava map segment route

Next, I clicked on the first route option, ‘See details’. I was taken to the next screenshot below.

strava mobile app segment route

If you hit ‘Save’, you’ll get taken to another page where you can ‘star’ the route. Hitting Save I believe automatically stars the route and adds it to your saved route page, seen earlier. From there, you can go to the record page and select the icon I’ve screenshot below, to get access to your saved and starred routes. 

strava route and map icon strava mobile app

Export your Strava Segment via GPX or TCX file.

On the screenshot above, you’ll see two tabs below the title. One is Export GPX and one is Export TCX. These options are here in case the other options for Syncing routes are not possible for you.

If you already have a maps feature installed on your GPS device, I suggest exporting in GPX form. The opposite is true if you don’t – then export it in TCX. Plug your device into your laptop, and drag it to the necessary maps folder. The device will often be recognized as a USB if it requires a TCX file.

Print out your Segment Map. I am not joking. Strava Suggests this

As I have written above. Old Skool.

For more info on sharing and exporting routes across different devices, see Strava’s own article by clicking the link here: Strava Support – Routes 

 

Strava Segment Explore

strava segment explore

Segment Explore on Strava is the place where you can explore already existing segments for all sports available on Strava, and varied surface types/elevation and routes. 

My screenshot above of a Strava Explore example I conducted for the Mount Hood, Oregon area – known for its trails and outdoor sports. Here I explored all segments for ‘Running’ and of ‘All’ variety, which options are available to the right of the search bar.

How do I use Strava Segments?

Every time you go for a ride, run, or walk, once you upload your activity to Strava, any segments you completed will appear in your activity summary. If your activity is on public, you may appear on the leaderboard. If you were particularly fast on that day, you may achieve a trophy or crown. All part of the fun of Strava.

Are Strava Segments free?

Competing in Strava Segments is entirely free, however, the create segment Strava feature is for premium members only at present.

Why does Strava not show all segments?

The Strava mobile app or Strava website may not show all segments if you have filtered out certain surfaces, or it is accidentally set on another sport. Make sure surface type is set to ‘all’ and you are looking at segments from your sport of choice.

If Strava segments aren’t appearing on your activity, it could be because your GPS has drifted or uncalibrated during the activity, or you’ve paused your watch during the segment.

 

Strava Club Challenges using a Strava Segment

When you create a Strava Segment, it generates a URL. Copy and paste the URL from the route page on the Strava Website and paste it into the bio of your club. See my screenshot for an example below:

strava club challenges using strava segments

 

Make sure the segment is set to public. The ‘JULY SEGMENT CHALLENGE: (URL)’, allows people to run the route and record a  time. At the end of the month, I’ll check the leaderboard for the route, and filter it out by just members of the club. This will show me who has recorded the fastest times.

Still need help? Contact me by filling out the form below.

Happy trails!

 

 

Strava Update: What’s New On Strava

strava update

Photography by Pro-Image Photography

Strava Update: What’s New On Strava? 

The creators are calling this Strava Update the biggest update of the year. You can now create Strava Group Challenges for free, have access to personalized Strava Segment suggestions and map feature upgrades. I recently updated my Strava Challenge or How to Create A Strava Challenge article to display the most up-to-date steps on this process now that there has been a Strava app update. Over the past year, I’ve had many athletes, clubs, and businesses reach out asking how to create a Strava challenge, and I’ve had to guide them through what used to be some tricker steps. Thanks to this update, creating a strava challenge is now extremely simple. Click the link for a step-by-step guide on how to create a strava challenge for free

However, you do have to be a Strava Subscriber to create Strava Group Challenges. Alternatively, I discuss how to create sponsored strava challenges (paid), and strava challenges for your strava club which are entirely free.

Strava Marketing Consulting

Hire me as your Strava Consultant – I work with individuals, clubs, businesses, and start-ups. Get in touch with the form below: 

Name(Required)
This field is for validation purposes and should be left unchanged.

 

Strava App Update

The Strava app update has allowed users to engage in a much more customizable manner with the digital platform than ever before. Below I’ll discuss the specifics of each individual component of the Strava app update. 

strava update

Photography by Pro-Image Photography

Create Strava Group Challenges

The ability to Create Strava Group Challenges, in my personal opinion, is the best update of this launch. Here’s a breakdown of what you can and can’t do with this feature: 

Creating a Strava Group Challenge: The Basics 

  • You can create a Strava Group Challenge for any of the 32 different sports that Strava offers. Think along the lines of run, bike, swim, hike, alpine ski, backcountry ski, canoe, nordic ski, kayaking, surfing. You name it. Amazing. 
  • You can control the time limit on your Strava Group Challenge. Anything from a day to a year. I tested out creating a challenge for over a year, but it auto-reverts you back to a year. 
  • You can invite athletes to your Strava Challenge, but they must be following you.
  • The cap on athletes you can invite is 24 athletes
  • Strava Group Challenges are Private Challenges. These aren’t like the sponsored challenges you can join, which are likely brand affiliated.
  • You must have your activities set to public or followers only if you want the activity to count for the challenge and be ranked on the leaderboard.
  • A funky feature: Strava Photos affiliated with the activity (the ones you upload) will be featured on the group challenge page. How neat! 

 

Strava Group Challenge Categories

strava update 2

Photography by Pro-Image Photography

‘Most Activity’

You can choose whether you compete for total distance, time or elevation in the window of time the challenge runs for. 

‘Fastest Effort’ 

Simple. How fast can you run or wheelchair compete over a distance of your choice.

‘Longest Single Activity’ 

Also simple. A competition for the most distance someone can complete in one single activity upload. You must set a minimum distance for this challenge. 

Strava Group Challenges for Non-Subscribers: What can you do?

  • For non-subscriber (non-premium Strava members), you can create up to 3 Strava Group Challenges for free. If you want to test the feature and create unlimited challenges, you can always sign up for your free Strava Premium trial by clicking here. 
  • Non-subscribers can join up to 3 Strava Group Challenges.
  • Strava will encourage you to sign up to Strava Premium after reaching the 3 participation/creation limit. 

 

Strava Club Challenges: What does it mean for your Strava Club Challenge? 

strava update 3

Photography by Pro-Image Photography

For Strava Club Challenges, this isn’t the best option. We are capped at 24/25 athletes in total, and those athletes must be following your personal Strava account. You’d then have to personally invite them to your group challenge. 

This may be user-friendly for small athletic clubs, friend challenges, or a small workplace, but isn’t the most ideal way to create a challenge for your Strava Club. 

I can walk you through how to Create A Strava Club Challenge in my Create a Strava Challenge article, click here. Alternatively, contact me personally via the form below.

live post contact

Name(Required)
This field is for validation purposes and should be left unchanged.

 

Personalized Strava Segment Suggestions

Strava update 4

Photography by Pro-Image Photography

Note: this is a mobile app feature only for now.

Every seasoned Strava user is familiar with Strava Segments, Strava Segment hunters (haha!), and achieving personal bests, crowns, and all that fun stuff.

Strava Segment Suggestions now personally recommend routes and new segments for you to run, ride, hike, ski, etc. What’s pretty neat about this new feature is the user-friendly organization of segment discovery. There are 6 categories of suggestions.

  • Most popular roads near you
  • New segments you haven’t tried and tested
  • Break a PR/PB: Strava will show you segments where you are super close to breaking a PR!
  • Climb the Strava leaderboard rankings
  • Become the new Strava Local Legend
  • Complete a workout incorporating new areas and/or new Strava Segments

Strava users can also filter suggested segments and routes by distance, activity type (run/bike, etc.), elevation, and surface. I personally love the surface feature, as it allows me to choose when I hit the trails or the concrete. 

Strava Challenges: How To Create Strava Group Challenges and Strava Club Challenges

strava challenges 1

Photography: Pro Image Events Sports Photography 

Strava Challenges: How To Create Strava Challenges For Your Strava Club or a group

In this article I’ll discuss how to create:

  • Strava Group Challenges (The June 2021 Strava Mobile-App Update)

  • Strava Sponsored Challenges

  • Strava Club Challenges

The Strava Update in June 2021 means that users can now use the Strava mobile app to create Strava Group Challenges or Strava Challenges for free. I was recently asked to expand on the process of creating a Strava Club Challenge by a few running companies, individuals, and groups, who have a goal of providing their members with virtual races during the shift to an increasingly virtual world amidst the global pandemic. It inspired me to write a walk-through post dedicated to creating Strava Club Challenges and now, Strava Group Challenges after the Strava Challenge Update. 

What is to note, however, is this isn’t specifically an update to be able to create Strava club challenges, this is for creating Strava group challenges, which means you don’t have to have a club to create a Strava Challenge.

Strava Marketing Consulting

Want one on one help? Hire me as your Strava Consultant – I work with individuals, clubs, businesses, and start-ups. Get in touch with the form below: 

Name(Required)
This field is for validation purposes and should be left unchanged.

 

Strava Group Challenges: How to Create Strava Group Challenge

Create a Strava Group Challenge. I will walk you through how to create a Strava group challenge, entirely free on the mobile app (only, hopefully, they update this to the main website also shortly). Please note, this is different from a Strava Club Challenge, which are Challenges for Strava Clubs. However, I will walk through how we can use the Strava Group Challenge method to create a club challenge further on!

For this article, I created a Strava Group Challenge, called test challenge 1.

On your Strava app, click the ‘Groups’ icon on the bottom right of the app, which will take you to the page in the screenshot below.

Strava group challenges

Next, hit the + create a group challenge, which will take you to a screen where you can choose whether to base your challenge off who can complete the most activity, who can complete an activity in the fastest time possible, or who can go the distance – see screenshot below.

 

strava group challenges 1

 

You’ll then be taken on a step-by-step process to decide on the specifics of your challenge. You’ll be asked about time frame specifics, which is a great new addition, and you can then choose which athletes to invite.

I decided to click ‘Challenge settings’ (the 3 orange dots in the far right top hand corner) to see what else Strava Club Challenges offer users.

It turns out users can allow other invitees (or people you invited to the challenge), to invite others to the challenge if you click the toggle to on, which I have done. See the screenshot below.

 

strava club challenges 3

 

Great! Now you’ve created a Strava Group Challenge. You could try this with your local run or cycling club, your workplace, friend groups – you name it.

Just remember to have your activity set to Everyone, not Followers Only, so it counts towards the Strava Group Challenge you’ve created.

Still need help? I’d be happy to walk you through personally – Contact me here. 

What are Strava Sponsored Challenges, How do I create a Strava Sponsored Challenge?

Strava Sponsored Challenges are a tier of Strava Business. The reality is, Strava Sponsored Challenges are expensive and therefore not within the budget of many Small Businesses operating a Strava Club, let alone virtual running clubs that use Strava as their base/platform to operate. The Strava Business platform explains that the Sponsored Challenges start at USD 15,000, with the maximum investment being -200k. These challenges “scale based on duration, targeting, and promotion.” This means that you have the benefit of choosing whether your sponsored challenge is:

  • Distance-based (Eg. Run your fastest 10k)
  • Time-based (Eg. Complete 10 hours of running this fortnight)
  • Duration based (Eg. Run 100km this month, or 30 minutes 5x a week)
  • Elevation-based (Eg. How far can you climb in a month!)

 

Users would also receive a custom brand-designed badge for their Strava Badge cabinet. These small components help boost the impressions of your brand on Strava, likely generating new followers, club members, and fans of your brand on Strava.

If you see an official Strava virtual race advertised, this is an official Strava Sponsored Challenge. If you’re interested in investing in a Strava Sponsored Challenge, you can get in touch with Strava through the FAQ page.

To enquire about a sponsored challenge, follow this link and hit the ‘Get In Touch’ orange bar at the top right corner of the page. See the screenshot below for an example.

 

strava sponsored challenges

For now, let’s walk through how we set up Strava Group Challenges and Strava Club Challenges, now completely free. 

How to create Strava Club Challenges for free?

Strava Challenges 3

Credit: @thewolfferine – Tempo Journal

Previously we had only 2 options when it comes to setting up a Strava Challenge for your club, free of cost. 

  1. A Strava Segment Challenge
  2. Utilizing the Strava Monthly Run Challenges created by Strava, and filtering the leaderboard to view your ‘Club’ member attempts only. 
  3. The new 3rd option, creating a Strava Group Challenge.

 

I’ll walk you through each option below…

 

1. Strava Segment Challenges: How to utilize Strava Segments to Create a Club Challenge. 

Strava Segments are lots of fun, there are those athletes who are familiar with the term ‘segment hunting’ (I myself don’t participate in this), providing consistent mini ‘race like’ efforts to users who seek to achieve the best effort (time) on a particular GPS plotted map course (segment). If you’re a Strava Premium user, you can draw your own segments and publish them for your own personal use, or, as we are about to discuss, as your course for a Strava Club Challenge. 

Strava Segments work via GPS Sports watch connection to the Strava app, the GPS route will then be recognized by Strava as a ‘route’ with particular segments that have been run. It will then upload the athlete’s effort for that particular route to Strava. 

See my screenshot below of a past Virtual Run I completed hosted by the Strava Club – ‘Pace Athletic’. Pace Athletic used the Spit to Manly Strava Segment as their Strava Segment Challenge course. 

 

strava segment

When the athlete has finished their effort on the Strava segment, Strava will place the effort onto the segment leaderboard. This is accessible via the segment homepage. In this case, the ‘Spit to Manly’ segment. In the screenshot displayed below, there is a grey box down on the bottom right of the screen. See ‘View Overall Leaderboard’? Click on that! 

 

Strava Segment 1

 

The Pace Athletic Strava Run Club will determine their segment challenge winner by filtering out the leaderboard to just ‘Club’ member efforts. You can select your club on the dashboard to the far left by hitting the name of your club, under ‘My Clubs’. See the screenshot below for an example.

 

Strava challenge 4

 

This is a great example of a local running business establishing a Strava Club, and then using a popular Strava Segment to set up a club challenge. It will promote their brand, services, and spread camaraderie associated with the brand. I personally completed this challenge and won’t forget it for a while – it is great real-time marketing, connecting dedicated and motivated athletes directly with the business or brand. 

The great thing about a segment challenge and filtering out a leaderboard for club-specific results is, it is entirely free! 

Need more help? Contact me here.

2. Strava Run Challenges: How to utilize the Strava Monthly Run Challenges as a Club Challenge.  

Option number 2.

First, click on the Challenge tab at the top of the Strava Page Dashboard. It’s underlined in orange at the top of the page in the screenshot below. Here’s a link to Strava to get you going.

Strava challenge 5

 

You’ll notice all the Strava Challenges appear on the page. See the screenshot below – As an example, let’s click into the ‘October 5k’ on the bottom row, one to the right. Here’s a quick link to the page: Strava October 5k Run Challenge

strava challenge 6

 

Next, you’ll be directed through to the October Strava 5K homepage, as shown in the screenshot below:

Strava challenge 7

 

Displayed in the screenshot above, see the tabs running horizontally above the bolded word ‘Leaderboard’? Two tabs across hit ‘ My Clubs’. This will filter out the results just to include the members of your club who have joined the Strava Run Challenge and completed 5k in that particular month, so in this case, October. Here’s a link to the challenge page if you’re interested: Strava October 5k

This is how we determine our ‘winners’ if it is a prize incentive-based challenge. At the end of the month, be sure to check the leaderboard and take note of your winners. 

Still, need help? Contact me here.

3. Strava Group Challenges: How to utilize the Strava Update Feature to create a Club Challenge

Option number 3. The June 2021 Strava mobile app update, Strava Group Challenges.

I walked through earlier in this article how to create a Strava Group Challenge. It requires two things:

  • The Strava Mobile App
  • Being a Strava Premium Subscriber.

This option is really only best for small sized clubs right now, because you have to individually invite each member, and you personally have to be following them on your individual athlete account. I hope Strava will update this in the future to be a club feature also. We will see!

The method is pretty basic for this one.

  1. Create the Group Challenge on the mobile app with the few easy steps we walked through early in this article, and then invite your club members individually.
  2.  Create a post on your club, and maybe update the club description to remind your club members to complete the challenge. See my screenshot below for what I mean when I say ‘update your club description’. It’s the textbox below your club name. See how I have the link to a segment challenge (Option 1 from this article), that I created for this club?

strava club challenges 4

 

Unfortunately you can’t generate a link to your Strava Group Challenge on the mobile app, but maybe in the future it will be possible. I will keep you posted!

Promoting Your Strava Challenge

You have a few options here.

On-Strava promotion

The best ways to promote your challenge on Strava is:

  • On your Club Page as a post – don’t rely on 1 single post, post about it consistently, create a space for discussion
  • On your personal Strava athlete profile connected to the Club as a ‘post’
  • On your Club Homepage under the heading, within your ‘Club Descriptor’ text.

 

Off-Strava Promotion

  • Run Facebook Video Ads targeted at individuals with an interest in Strava (Via Facebook Business Ad Manager – do not do a boosted post off your personal Facebook page. Contact me if you need to know why…)
  • Instagram ‘My Story’ promotion and actual posts, every day or at least every second day, for the duration of your challenge. Facilitate and create engagement with your athlete community.
  • Post it on your Facebook Business Page each day
  • Post it as a physical event on Facebook, link directly to the Strava event info on Strava.com, and invite all your Facebook users to the Facebook Event.

 

Strava Hidden Challenges

Strava challenge 8

Photography: Pro Image Events Sports Photography

After researching Strava Challenges for a few months now, I often would come across the term, ‘Strava Hidden Challenges’. I was interested and found that Strava users were experiencing difficulty finding challenges to suit their abilities and sport each month, hence the term ‘Strava Hidden Challenges’ –  Challenges that Strava doesn’t advertise on a large scale. 

Enter Komm Club. According to their website, this is a platform that lists all the upcoming, currently active, and past Strava Challenges for Strava users to reference. The platform even allows you to link up Komm club with Strava so you don’t miss out on challenges and would like to be notified as such. 

Here’s the link to find out more: https://www.kom.club/#challenges

Still need help creating a Strava Club, or a Challenge for your Strava Club? Contact me here.

Strava Premium Review: A Guide to Strava Premium

 

Strava premium review

Strava Premium Review: A Guide to Strava Premium

 

Strava recently made some changes to Strava Premium, which is known as Strava Summit. Some of the most well-loved features are now for subscription-only members. In this post, I’ll review Strava Premium, and consolidate at the end whether it is worth the small cost. You’ll have probably made your decision by then, anyway. 

I want to deviate for a bit and mention how I recently listened to an interview with Noah Kagan and Mark Gainey, one of the co-founders of Strava. Gainey discussed the early growth and scaling strategies of Strava – give it a listen here. What caught my attention most is how Strava was established with the “inch wide, mile deep” customer focus strategy. Gainey and Horvath value the user experience on Strava more than anything, and this is a testament as to why most Strava features were previously free. 

Gainey explained that their dedicated user base loves not only the Strava platform but the company of Strava itself, and what it represents. They decided to make most of Strava’s previously free features behind the paywall. This is because, for $5 a month (the price of a coffee!), this dedicated user base is very likely to become a premium user. The analytical features, such as route planner, Strava segment creation, and leaderboards are worth it. When I recently read Strava’s Brand Playbook, a quote stood out to me:

“Strava is a community of people devoted to putting effort into their activities. For them, being active is not a chore. It’s part of who they are. They’re people who balance their commitment with real-life” – Strava Brand Playbook

I also listened to Fitt Insider podcast with John Vennare, where he also interviewed Mark Gainey. This is also worth a listen, just click here. 

Strava Marketing Consultant

Hire me as your Strava Consultant – I work with individuals, clubs, businesses, and start-ups. Get in touch with the form below: 

Name(Required)
This field is for validation purposes and should be left unchanged.

 

What do you get with Strava Summit?

Strava premium review 2

 

The new structure of Strava Summit unlocks all of Strava’s features, some of which were previously free. They’ve recently integrated some new features too, such as the new “Training” tab in the mobile application which allows you to track and analyze activities on a week-to-week basis. 

Here’s a quick breakdown of Strava Premium v Strava Free, which I pulled from the Strava Website:

 

strava premium review 3

 

What does Strava Summit do?

Strava premium review 4

The free version of Strava no longer includes popular features such as route building, segment leaderboards, and advanced performance metrics. Free users will no longer be able to see entire segment leaderboards including specific metric rankings (such as age, gender, weight etc). Free users will receive access to view the top 10 athletes’ rankings on segment leaderboards. 

To break it down (as per the Strava website as a guideline) – if you choose to subscribe to the paid service, you’ll get access to:

Compete in Strava Segments: Compete on mapped out segments (snippets of road/path/trail plotted out as a route on Strava) and compare/keep track of past efforts on these segments. 

 

Strava Segments Premium review

Access to a Training Dashboard/ Training Log: This feature allows you to track your fitness progression, and see what phase of training you’re in. Below is a screenshot of what a training log on Strava looks like with the paid service. You’lll see it plots the longer workouts as bigger circles, and different coloured circles for different activity types (run, swim, hike, bike etc). The total distance is tracked off to the side, and you can see all the previous years of training since you’ve been on Strava. A great digital training diary and backlog!

Strava Training Log

 

To set personal goals: You can set time, distance and performance goals, and track your progress across each. See a screenshot below of what happens when I navigate under the “Dashboard” dropdown menu and hit “My Goals”.

Strava Set A Goal

 

Analyze your training comprehensively: Through access to power data and HR data, Strava allows you to identify patterns in training and performance. Strava includes a Fitness & Freshness graph, under “Training” drop-down menu. For cyclists, there’s a Best Effort’s power curve graph which can be generated, under the same menu. Here’s a screenshot of my “Fitness & Freshness” Graph. Strava states that they measure this through a combination of relative effort and power-based training load.

 

Strava Fitness & Freshness

 

Plan and discover new routes: Strava can suggest routes for runs and rides (you can filter it to road/path/trail only on the map feature), based on GPS activity in that geographical area from other Strava athletes. To create a route, you hit the “Explore” drop-down menu and then hit ‘Create a Route’. See a screenshot of the Strava Route Builder Screen below:

strava route builder

 

Safety Beacon: You can share your real-time location with friends and family via the app. This is a nifty extra feature to help you feel safe and supported on runs and rides. 

Access to a personal heat-map: This is an interactive visual map of all your runs and rides that you’ve completed around the world. I personally love this feature, all the highlighted coloured lines show where I’ve run, and the darker means I’ve run those areas more often. Take a look below for a screenshot as an example:

 

Strava Heat Map

Access to Training Plans: Strava provides access to fitness apps (from acclaimed apps to start-ups) which provide training plans of all sorts – from ultra-running to road cycling. Click here to learn more, and gain access to a database of varied training plans. 

Strava has their own training plans for runners, available here, and for cyclists, here. Alternatively, you can access “Training Plans” via the drop-down menu on the Strava website. 

 

Strava Training Plans for Runners

Strava released a statement in regards to this change and explaining the shift over of most of the popular free features to a subscription service:

“Dedicating Strava to the community is also a commitment to longevity. We are not yet a profitable company and need to become one in order to serve you better. And we have to go about it the right way—honest, transparent, and respectful to our athletes.” 

How much does Strava Premium Cost?

Strava Premium Review

 

Strava have decided to consolidate their package model previously into a single subscription package. Now Strava charges $5.00/month for an annual subscription, with the first 2 months free if users commit to an entire year. Click here to subscribe to Strava Premium if you’re interested. Previously, Strava separated it’s subscription services into packages (incl. Cost break down) such as:

  • Training – (1 yr, $23.99)
  • Safety – (1 yr, $23.99)
  • Analysis – (1 yr, $23.99)

 

You could do combinations of these packs, or subscribe to all three for a year, totaling $59.99. 

Is Strava Summit Worth it?

Well, since all of the features discussed above are, according to seasoned Strava users, the most beloved features, I definitely think it is worth sacrificing the cost of a cup of coffee a month for Strava Premium/Summit. If you enjoyed these features and engaged with them before they were placed behind a paywall, then it is little harm done to subscribe. Plus, there are some perks you could cash in on as a subscriber. See my screenshot below:

 

Strava Perks

I reached the Strava Perks landing page (screen above) through hitting the “Explore” drop-down menu, and then ‘Subscriber Perks’. If you scroll down, there are even more! 

Strava Clubs Case Study: How to create a Strava Club for your business

strava clubs case study

Strava Club Case Study: How to create a Strava Club for your blog or business

I decided to create a Strava Club and promote it, to learn the most effective way to execute this process for a small business or company, and also for a little bit of fun. I now have my very own Strava club Wild For Trails–  connected to this blog (larahamilton.com). In this post I’ll guide you through how to create a club on strava, strava club widgets, strava challenges in strava clubs, and setting up a strava marketing strategy utilizing strava clubs.

The goal of my club is to connect athletes internationally and locally (in Boise and in Sydney – my two home cities), provide a platform for camaraderie and education, and set up/facilitate live activity meet ups in Boise and Sydney when I am in the localities. I’m super excited to keep this club running (pun intended) and watch it grow. 

Strava Clubs 5

This process proved to me that a Strava Club can be easily set up for a business or brand, opening up a new platform to engage athletes with your product or label. I recently read this awesome article which honed in on some relevant stats surrounding the growth of Strava. It’s truly fascinating. 

 

Strava is “growing at 1 million per month as of July 2019. In that year’s Tour de France, 120 of the 176 riders regularly log rides in Strava”. 

Chris H – Harvard Business School Student Article

 

If you’re a sport-focused brand, company, or business wonder, you’d be silly not to create and grow a Strava presence. Check out my post on Strava for Business here, which walks you through the how to’s, essential features of setting up a Strava Business account or Strava Partnership. If you’d like to contact me so I can personally walk you through the steps or help you set up a Strava Business Plan – click here.

What is a Strava Club?

A Strava club is essentially like a real-world sporting club but facilitated online via Strava, complete with statistical features, scheduled club runs, club competitions, and challenges (known as Strava Challenges). Clubs can be created for any sport or multiple sports that Strava supports. Clubs can be in the form of:

  • Real-life local clubs that want an online Strava presence or post their events on Strava to publicize them
  • Brand affiliated/Strava Partnership Clubs
  • An online-only virtual club

I decided to create a club connected to the larahamilton.com running blog to experience the set-up process myself and learn how a brand or business may do the same. This is a screenshot of my homepage for the Wild For Trails Strava Club.

strava club wild for trails

I invited members to my club by clicking ‘Invite Athletes’ on the right.

How do I join a Club on Strava? – Creating a Community 

The great thing about Strava Clubs is many groups or brands have their club page primarily based on Strava. Strava attains so many new users simply by athletes wanting to join a local club and therefore joining Strava so they can see the scheduled group meet-ups and join in the friendly Strava Challenge competitions. If your brand or business has a club on Strava, you can invite members to join as per above. 

I want to walk through the simple steps of how users find and join a Strava club. I first go to ‘Explore’ at the top drop-down menu of the Strava homepage. See the screenshot below.

Strava club 1

The next page that pops up will be the Strava Club search page. I wanted to search for all running clubs in Boise. So I typed ‘Boise’ into location, and hit the running check-circle, then hit ‘search’.

Strava Club search screenshot

I decided I want to join the local running store club – Shu’s Idaho Running Company. I clicked their blue URL title, and then on their page, I clicked ‘Join Club’ in bright orange under the description. It’s that simple! See the screenshot below.

Shu's idaho run club join

Strava Verified Badge: Get your club Strava Verified

If you are setting up a Strava Club for your business or company, be sure to apply on this Google Docs Strava form for a Strava Verified Badge.

Strava Clubs Strava Verified Badge

If approved, Strava will give you an official brand tick next to your chosen brand icon/logo.

 

Promoting Your Strava Club

The most effective way to promote your Strava club is to first grow your athlete member count. This is most effectively done via:

  • Inviting athletes physically via the Strava Club page
  • Word-of-mouth spreading via Group Strava Events (physical presence)
  • Setting Strava Challenges – The completion banner, badges on your club member’s pages, virtual trophy symbol, brand tailored segment, and the leaderboard will promote your brand naturally
  • Provide Incentives for Challenge completion – Brand prizes, discounts, access to online resources etc
  • Running Facebook Ads directly to your brand club homepage or next club event (send them straight to a ‘product’ or live event, in this sense)

 

I’ll explore these other strategies below:

  • Pinterest pins directed to the club page 
  • Post Content on Strava
  • Inserting a Strava Widget onto your personal blog or company website. 

 

Pinterest pins are a unique but interesting way to drive traffic to your club page, and potentially gain new Strava users utilizing your brand as the segway for the athlete onto Strava. On Canva, I created this pin, which links directly to my club page:

strava club wild for trails 1

I then targeted Strava related keywords searched for on Pinterest and placed them in the description of the pin. This pin is linked directly to my personal blog also. I want the Strava Club, my personal running blog, and the Pinterest pin to be interconnected to best optimize the promotion of my club. This exact growth strategy could be applied to your brand. Contact me to learn more about forming a Strava Business Strategy here.

Content posting is a must. It is how we keep the discussion board alive on the club page, and it will appear in your club members/athletes activity feed as a notification, in a sense. See the screenshot below of the club post page, accessed via the club page. 

 

strava club wild for trails 3

This content is directly from my personal blog, I just shared it on Strava as well. Brands with personal blogs and content can create Strava posts with content directly from their site. It takes the thinking out of the process and further promotes your brand on the platform. On the top right of the screenshot above, you can click the button to ‘Post Content’. 

 

Strava Club Content posting

 

Inserting a Strava Widget onto your website is super simple. On the club page, to the right on the bottom, you’ll see ‘Share [Club Name]’s Runs’ – click this. See the screenshot below.

strava club wild for trails 4

 

This will pop-up. See the screenshot below.

 

You’ll want to embed the URL to either on or both of the Widget into the Footer of your website. (I found this to be the best, least disrupting to your website layout design). When you refresh your website pages and scroll to the bottom, you’ll see these 2 widgets (I embedded both) on the page. See the screenshot below for an example from my website.

Strava Widgets1

 

This is another great way to promote your brand or business Strava club via a website platform.

Strava Club Challenges: Can I create my own challenge on Strava?

Strava clubs 2

Challenges encourage users to engage with the application and consistently check in with the app to see how their effort or multiple efforts/attempts for the challenge are faring over time. 

This is a win-win for both Strava, the brand, and the athlete. Strava is publicized as the challenge spreads on the platform and via word of mouth (trust me, in Bosie alone I have heard the Boise Summit Series mentioned in various venues across town over 5 times – in active communities these spread like wildfire). This draws new users on to the platform so they can complete the incentivized challenges, and in many cases earn prizes affiliated with the brand or local companies the club page is trying to support. Boise Summit Series paired up with local breweries for one of their challenge prizes. 

In the screenshot below, I completed one of my challenges on my morning run. The badge appears below the stats as you can see. If you’re a brand labeled challenge, this is great publicity for your brand. My morning run with the Strava challenge completion banner will appear on my personal activity feed, promoted to all my followers. They can click into the challenge via the banner.

strava activity upload

 

Other types of challenges require donations to a charity cause, or an entry fee for a virtual run often in return for a mail-delivered finishers medal or brand-affiliated discounts. 

An example of a virtual race with an entry fee, Strava club, and finisher prizes is the SeaWheeze virtual half marathon and 10k (originally a real-life race, gone virtual).

Strava virtual race

 

You can join the run club on Strava as you can see in the bottom right (click here to do so), where your training and race effort will be posted. You can also see other motivated athletes working towards completing the challenge too. 

Strava virtual run 1

 

Users get a unique badge for their virtual Strava trophy cabinet and a finishers medal posted to their door, along with other cool prizes listed on the rego page. You can register for the SeaWheeze Virtual Running Race here. 

Since COVID-19, challenges have become more popular than ever, as have Strava virtual runs which can easily be set up utilizing set routes with Strava Segments. This works via GPS Sports watch connection to the Strava app, which recognizes the route run, and uploads the athlete’s effort for that particular route onto Strava. See my screenshot below of a past Virtual Run I completed hosted by the Strava Club – ‘Pace Athletic’. They utilized the Spit to Manly Strava Segment. 

 strava segment

Strava then places the athlete’s activity/effort onto a leaderboard under the segment or set route.

Strava Segment 1

 

The Pace Athletic Strava Run Club could then determine their winner based on the top Strava Segment times posted at the end of the challenge, as shown on the leaderboard. Strava categorizes these leaderboards automatically if the challenge has a gender, age, weight class category, etc (as you can see in the bottom right of the screenshot above). This is a great example of a local running business establishing a Club Challenge to promote their brand, services, and spread camaraderie associated with the brand. I personally completed this challenge and won’t forget it for a while – it is great real-time marketing, connecting dedicated and motivated athletes directly with the business or brand. 

Plus, it’s free to do

 

Strava Sponsored Challenges: Higher End Budget

Strava Business now offers the option of purchasing an official Strava Sponsored Challenge. Strava notes that challenges start at $10K and “scale based on duration, targeting and promotion”. The company can decide how much to invest, with 200k being the max.

Virtual Races are apart of Strava Sponsored Challenges. To set up an Official Strava Sponsored Virtual Race, pricing starts at 10k (as per Strava Business website).

If you’re interested in investing in a sponsored club challenge for your business, get in touch with the Strava Business platform directly here. 

A more economical option if this is beyond your budget is to integrate the Strava monthly challenges of 5k, 10k, and a half-marathon into your own company club virtual race. You can do this by filtering the challenge leaderboard to see only your club members’ results that participated. From these results, you can gather who to award prizes, etc to. Still need help?? Contact me here.

 

Strava Club Events

I decided to create a test event on my club page – it was very simple and is a great way to create face-to-face relationships with other members of your club. If you’re a brand, setting up brand affiliated club events is essentially like putting a face to the brand. If you know anything about marketing, this is a must. To add a club event – on your club page hit ‘add club event’. 

Strava Club event

 

Next, a club event pop-up form will appear. See my screenshot below.

Strava club event form

Fill this form out, and voila – you’ll create a club event that looks a bit like this one I created shown below.

Strava Club event 3

 

Strava is pretty snazzy and lists all the club events you’re attending on your activity feed and profile, alongside all the challenges you’re in the process of completing. See my screenshot below for an example. It’s in the top right corner.

Strava profile

 

You can promote your club event on your personal or brand activity feed, and even share it on socials. See the screenshot below of the event page. One the right you’ll see ‘Share & Invite Friends’.

Strava Event

On the mobile application, when you hit this button, this will appear. It’s great that you can even send the group event run out via text, airdrop or Facebook messenger app.

Strava Club Run

 

Strava Clubs Privacy Settings

Strava allows you to make your club open to all, private, or women only. When you first set-up your club, you’ll see this option at the bottom of the pop-up widget. 

If you want to learn more about how to set-up and grow your brand on Strava, contact me here.

If you’d like to join Wild For Trails – a community for trail fanatics (running, mountain biking, and hiking) on Strava, click here.

 

Strava Business: A guide to advertising your brand on Strava

strava business

Strava Business: How to advertise your brand on Strava

Strava is one of the best ways for brands to connect directly with the athlete. Strava Business is a platform that has been established to effectively advertise brands to extremely focused target markets – essentially users already engaging with the products. Strava advertising is a must for all sports brands in the future, breaking down geographical and time barriers that could potentially prevent effective athlete-brand connections. The aim is to create a Strava Marketing Strategy.

We are witnessing a shift in the marketing world, where athletic focused advertising is no longer as effective in the form of annoying ‘pop-up, in your face’ ads, but integrated into physical challenges, clubs, and the athletic activity itself. This is a win-win for the business and the athlete. Luckily, Strava Business exists to help brands reach athletes directly. 

What is Strava Advertising?

strava business 1

Strava allows its brands (which they call ‘partners’) that have connected with the platform to establish connections with motivated athletes from all over the world, from many different athletic disciplines, with a variety of goals. That’s a market waiting to be tapped in to. I recommend establishing what your brand goal will be when establishing its presence and forming an athlete-brand based community on Strava. Think creatively. If you’re a sports watch brand, you can use Strava to highlight particular activities and segments to promote a certain model of your watch. Polar has done this, and Strava wrote a case study on it which you can read here.

In my screenshot below from a Parkrun, I completed a few years ago, I even listed the watch I was using – A Garmin Forerunner 735XT. This is a form of brand exposure via an athlete on Strava. See it like this – if a well-known athlete with a large number of Strava followers completes a race, the activity upload is going to get a lot of traffic. The traffic/athletes viewing the activity can see what gear the athlete used, and are more likely to go out and buy the same gear.

strava business 2

Athletes on Strava are diverse. There are road runners, trail runners, track runners, cyclists, swimmers, hikers, kayakers, surfers, skiers.  The list is long, and they’re all on Strava. I personally follow athletes from all of these disciplines and also use my own Strava for running, swimming, cycling, skiing, and surfing. These connections can be formed via:

  • Establishing sponsored virtual challenges for athletes 
  • Creating clubs athletes can join – these form communities which brands can directly engage with. 
  • Just as on Instagram and Facebook you can directly engage with athletes. Whether this is via ‘Kudos’ (Likes), commenting on activity uploads, finding athletes on leaderboards from segments and routes, shared activity uploads. These features are all a part of the camaraderie and fun that have allowed Strava to build a platform of over 50 million athletes from 195 countries. 
  • Sponsored Integrations 

 

I’ll break down these components of Strava Business for effective Strava Advertising below. 

Strava Challenges: Sponsored Challenges to introduce and engage your audience

Strava Challenges allow your brand to directly engage with athletes and keep your brand at the forefront of their minds. Athletes thrive off challenges, and its a cyclical process too. Once we complete one challenge, we become hungrier for the next. Trust me, I’m one myself. We don’t settle, and the motivation and friendly competition Strava fuels with its challenge leaderboards, kudos, commenting feature, and reward incentives only fuel the fire. See the screenshot below of an example of a UK based club challenge I’m currently completing from the US/Australia. The 2020km in 2020!

strava business 3

I noticed that they’re currently advertising a club event (see the blue URL link) – a virtual monthly 5k race. I clicked the link, and was taken to this page, where I could join the race and even invite friends to join me:

strava business 4

As a brand club page, you could set challenges just like the one above.

Challenges are completely customizable. You can choose:

  • The duration of the challenge – it could be 1 week or 1 month
  • Age – you have the option to open the challenge to certain age groups only
  • Who can enter – it can be a private club challenge, or open to all of Strava. You choose your field. 
  • Gender competing – can decide to have all race results compiled as one, or categorized into gender results. 
  • The sport for your challenge – eg. running, swimming, cycling
  • The style of your challenge – it could be run a half-marathon as fast as you can, complete this specific trail route as fast as you can, or run for 20 hours this month. Be as creative as you like with this. The more diverse you can offer, the better. 

Challenges facilitate the process of continual user-brand re-engagement. By setting regular and interesting challenges, and providing reward incentives, users stay interacting and engaging with the brand and motivated to virtually compete. Clubs can post challenges by posting on their club page and inserting a segment link at the end of their post. See the screenshot below from the Boise Summit Series Club Page for a brief example:

strava business 5

 

Challenges increase brand exposure and therefore new potential customers. Other Strava users can see their friends complete challenges through activities posted in their feeds, and friends also get notified when their fellow athletes join a challenge. Strava will then ask if you’d personally also like to join the challenge with a simple click of a box in your personal activity feed.

strava business 6

Another perk is that the Athlete’s personal profile/dashboard has a featured gallery of the current challenges they are participating in, alongside a virtual trophy cabinet presenting the challenges they have completed. Athletes can track their progress in a challenge anytime, via their personal profile, activity upload, or on a club page. Athletes will also tend to post their challenge completion on socials – even better for your brand.

 

strava business 7A screenshot of a segment (route) that is being used as a virtual trail race on Strava, facilitated by the Boise Summit Series Club.

Strava Challenges are a new form of sports-focused advertising. The brand in a sense, is the instigator for the athlete to continue participating in challenges and setting new goals. This is motivational and has a positive influence on potential customers. This is very different to a traditional marketing advertisement. 

Challenges facilitate a community brand experience for athletes. Athletes will begin to associate a positive and ‘human’ feeling to the brand. It won’t seem like just another label. With Strava, this is often one of fun, camaraderie, and friendly competition. 

You can reward your participating athletes and community – challenges have incentives. Athletes who complete the challenge will receive a finisher’s badge in their digital trophy case, displayed on their profile.

strava business 8

You could also choose to offer product discounts, such as online store discount codes, race entries, tailored experiences. I’ve even seen local club based challenges offer physical prizes. I personally won a challenge and collected a physical prize in-store. The store had set-up its own Strava running club, complete with challenges and prizes. 

Using Strava Challenges to promote your brand is an extremely effective and innovative way to engage a community that has already established a common interest in the sport, they likely have similar goals alongside drive and determination to take on new challenges.

On their website, Strava explains the benefits of sponsored Strava challenges are brand building, meaningful customer interactions, and conversions. I’ll explain in my own words below: 

  • Brand building – Think of it like driving new traffic (customers) to the brand, and capturing their attention.
  • Meaningful customer interactions – provide content they can engage with, and then interact with the community. 
  • Conversion – We nurture the athletes to further engage with the brand and be a part of the larger brand community. 

 

Strava Clubs: Cost-effective athlete-brand strategy

Strava clubs are free to create. This is one of the most cost-effective strategies to promote your athletic or sports brand on the internet and more specifically – social media platforms. Strava has cleverly taken the idea of a physical sports ‘club’ – complete with a community feel, camaraderie, friendly competition, organized events, members from all walks of life and with similar interests – and made it a virtual reality. This breaks down geographical walls and therefore expands brand exposure to athletes remarkably. 

Clubs are very easy to set-up. This process is carried out directly through your Strava profile, under the “Explore” tab → “Create a Club” black icon on the top right as shown in the screenshot below. You’ll then be guided through the user-friendly prompts. 

strava business 9

Strava clubs facilitate athletes to engage directly with your brand and feel a part of a larger brand-focused community. This is especially true when your personal Strava Business Brand Strategy involves challenges that can be integrated into your club. Let’s look at Red Bull Australia Club as an example – see the screenshot below:

strava business 10

I can see that some of my Strava friends are also apart of the club, in the right-hand column where it says “2452 members”. I can also see where I rank this week so far, and follow along on other athlete’s training journies who also have an interest in Red Bull Australia and its associated interests (adventure sports, outdoors, action etc). 

Clubs allow you to target both local and international athletes, and can be established for any sport that Strava offers activity logging for. This could be cycling, running, swimming, mountain biking – you name it. The next task is promoting your club on Strava and on your social media platforms. 

Content – Brand Strategy via Strava Clubs – if your brand or organization posts content, such as blogs, you can publish the content directly to the club page, and athletes can choose to share it on their socials. Blog content posting is a must for any brand wishing to grow. Contact me here to learn more about the content-brand strategy. See the screenshot below for an example of content posting in the form of blog content on the Red Bull Australia club page:

strava business 11

Your content will naturally gain exposure on Strava. The platform has established an algorithm that delivers every club post directly to the athlete’s feed. Strava promotes on their website that athletes engage with club posts at higher volumes than traditional social media platforms. This is because Strava is a very athletic-specific social media platform. The members of Strava are already interested in sport, health, and the outdoors – let’s take the guesswork away from targeted advertising. 

Want to join Run Rally?  It’s a Strava club connecting runners locally and internationally that I personally manage. Click here. 

Strava Partnerships or Strava Partner Integrations

Strava Business allows athletes and brands to create ‘Strava Partnerships’, also known as sponsored ‘Strava Partner Integrations’. When we talk about a Strava Partner Integration, we are discussing activities that appear on an athlete’s feed that have a direct association with a Strava partnership brand. For example, a Zwift activity uploaded on to Strava will feature the Zwift banner on the activity itself, in the athletes feed. This will be visible to all the athletes following the Zwift user, and if the activity is labeled as public, it will also appear in any relevant club feeds they have joined. This is maximum brand exposure. 

strava business 12

Strava has listed a number of brands that they have formed partnerships with on their website. To provide a few examples of well-known Strava partner integrations:

  • Zwift – at-home cycling and run training game that connects these athletic communities virtually.

strava business 13

  • Peloton – at home cycling workouts that boast a live and on-demand feature, and high-quality, professional coaches.

 

  • MindBody – the app that connects people with fitness interests to local and online classes. Whether it’s yoga, strength training, group runs, or spin classes. Mindbody has it. Mindbody connects directly with Strava, to make your activity uploads seamless.

strava business 14

Interestingly, as an activity uploader (the athlete), you have the choice as to whether you want your activity to upload with the recognized partner integration. This is found under Settings → Partner Integrations. 

Strava Community: Exposing your brand to 50 million + users

 

strava business 15

 

Strava explains that its platform allows brands to directly “interact.. with the most engaged community of athletes in the world.” I personally can testify to this, as I use Strava myself, along with most of my Australian teammates. I have email notifications set up to notify me when a Facebook friend signs up to Strava. In light of recent world events, I have had influxes of emails notifying me of friends signing up – not specifically high-level athletes, but from all walks of life! It is essential that your social media marketing strategy is solid in today’s increasingly online-based consumer habits. If you’re a business owner of a sports brand, I can’t stress the importance of establishing yourself on the Strava platform now and get in early before this is the new normal. 

How to Contact Strava and how to take the next steps forward. 

Strava has its own contact form to assist you with Strava Business queries. They specifically ask if you are interested in establishing a Strava Business model targeted at Challenges or forming a club. The form is available by clicking here. 

If you want personally tailored advice on how to effectively establish and grow your brand or small business on Strava, or develop a Strava Business plan strategy – fill out my form here, and I’ll get back to you as soon as possible. Feel free to also join my communal run club on Strava, Run Rally. Click here. 

How to use Strava: A Guide to Basic Strava Set-Up and Strava Premium

 

Strava is the ultimate online social running platform that connects athletes from a variety of sports, most notably running and cycling. Strava is a great way to track your running training, share it with your network, and club (yep, you can join real and virtual clubs), participate in virtual races and challenges and stay connected with your running community. Strava is in app form and also accessible via the website. Strava’s popularity is taking off at present in light of the COVID-19 pandemic, as it offers athletes a social platform base where they can hold each other accountable, spread camaraderie from afar, and stay motivated. Back in February Strava announced that it has over 1 million new sign-ups every 30 days on this funky blog post where they shared their stats with the community. I personally started using Strava again in February because of these reasons. Many users utilize it to keep track of their training for their coaches to see, and not surprisingly, compare their efforts with other athletes doing the same activity. Competitive humans we are. 

 

How do I set up Strava?

You can sign up to strava.com using a Facebook or Google account, or simply using an email address. I decided to go through the sign-up process again to show you how simple it is to set up an account. Once you’ve selected your medium to create the account from, you’ll be guided to this pop-up:

how to use strava 1

Strava will give you the option to connect your account to Facebook if you wish. The software recognizes any of your friends on Facebook that are already using Strava. Strava will then suggest that you follow your friends on the platform to get your Strava profile and network up and running (pun intended). 

Your Strava page will end up looking a bit like this (I haven’t posted any activities as you’ll see – this is just a test account for this post).

 

how to use strava 3

 

To ‘record your first activity’, you’ll want to connect a GPS running watch to Strava. In the screenshot above, and on your dashboard, you’ll see “Connect Device” in the orange clickable box. Hit that.

 

how to use strava 4

 

The most popular running watch brands that are used with Strava appear to be Garmin and Suunto – both trusted GPS running watch and running technology companies. 

I decided to try connecting my new Strava Dashboard with Garmin, to which I was guided to a Garmin connect page pop-up that looks like this below:

how to use strava 5

 

Sign in to your Garmin account as directed, and you should see this pop-up on your device (see screenshot below):

 

how to use strava 6

 

I recommend switching on both toggles, for the full user-experience on Strava. 

Once your device is connected to Strava, auto-upload will occur between your device app (Suunto or Garmin Connect, if you use either of these watches) – I have and do use both, so these are the platforms I am personally familiar with. 

I’ll now show you my actual account dashboard, including an example of an activity upload. This will demonstrate what stats Strava Free version provides you with (premium is their paid service, as I’ll discuss further below). As an example, I’ll show you my recovery jog and strides stats from this morning which appear on Strava under “My Profile”. This is the main page that correlates all your stats : 

how to use strava 7

 

The bolded text ‘Morning Jog’ and ‘Strides’ is clickable. It will direct you to a comprehensive landing page with even more analytical breakdown. See my screenshot below: 

how to use strava 8

 

I personally enjoy how Strava allows you to interact with their graph feature below the geographical map, by switching the different toggles on and off. If you’re a map lover like myself, it’s pretty neat to see the elevation profile of the route you ran. 

 

Running with Strava Friends 

If you ran with someone else who has Strava and you’re connected on the platform, if they upload their run Strava will connect your activities and show other users that you ran together. See my screenshot below as an example: 

 

how to use strava 9

 

If Strava doesn’t automatically recognize that you ran together, you can always add them in manually. I love looking at my Strava activity upload of a team or club workout and watching all the banter and comments manifest below the activity. 

You can also use the “Strava find friends” feature to find potential connections and invite other athletes to Strava. You can find this feature when you hover over your avatar/logo in the top right-hand corner of your dashboard. The pop-up below will appear: 

 

how to use strava 10

 

What is the best way to use Strava?

 

how to use strava 11

 

Athletes have a variety of reasons for being active users of Strava. For some, it is about staying accountable for their training. For others, it might be about competing with friends, for coaches to track and monitor their athlete’s training program or plan, to discover new routes and trails, or to compete in virtual races. Virtual races are taking off right now, ignited by the recent world events. More and more clubs are posting individual segment challenges with prize incentives. For example, in Boise where I am residing currently, Boise Summit Series release trail segment challenges each week and the prizes are cool, such as a variety tub of locally brewed beer. Boise has a great brewery scene. This is awesome to see, as it builders that community culture in a time where there is a feeling of disconnect, and fosters that much-needed camaraderie and friendly competition at this time. 

You can join clubs easily on Strava – just hit the ‘Explore’ keyword on the top of the screen. See the screenshot below:

 

 

On your “My Profile” page, you’ll see the avatars/logos of all the clubs you are apart of. Like this. I am apart of a large variety of clubs including actual coaching/training clubs I have been apart of, park run groups, brand groups, running store clubs, challenge clubs/virtual run competition clubs, corporate platforms etc:

 

I personally use Strava to track my training each week. In particular, mileage, elevation climbed, (I like to try and hit a certain amount on tougher weeks, to ensure there is variety in my running – no one likes a runner that avoids hills). I also like to look at my pace in routes I have run multiple times to see signs of improvement and analyze paces of my workouts when I wish. Strava is truly handy to see all your stats in one place, and quickly. For example, your goals. You can set mileage/km goals to hit weekly too:

 

You can also average stats (generally not always accurate, don’t count a Strava PR as an actual PR) – only real physical race results are PRs or PBs. A loaded topic, for another time.

 

 

Strava Free v Strava Premium 

 

At the beginning of the sign-up process, you’ll be directed to a pop-up offering a 2 month free trial of Strava premium. See below: 

 

 

 

It is worth doing the free trial (put the date in your calendar in case you don’t want to renew) just to experience the full offering and user experience Strava offers its users. Strava has made some updates very recently to its platform, meaning that you can only compete on segments with other users (and yourself) if you have a premium. 

A segment is a snippet of a route, road, trail, track, etc of a specific distance that has been constructed and labeled on Strava. The great thing about segments is you have a record of all your past efforts on that segment. You may cover multiple segments on one single running route. See the screenshot below for an example of a segment, and a segment leaderboard: 

You can also explore Segments in your area, with Strava’s feature ‘Segment Explore’, under the Explore tab at the top of the dashboard page:

 

 

With Strava premium, you’ll also get access to more analytical resources and therefore more overall data on your dashboard. This includes HR (Heart rate data) and Power Analysis which then allows you to gain an idea of how hard you had to work to produce that particular time, or run that particular session/route at that pace, as an example. 

Strava has also made its Route Discovery and planning features now only available to premium users. Strava suggests routes for you to run or ride, which it determines based on the area you are running and cycling in, combined with the activity uploads of Strava athletes who have done the same activity in that area. See the screenshot below for an example of what the Route creation landing page looks like.

I got to this page via ‘Dashboard’ and “My Routes”:

 

 

For safety, Strava has also included a Beacon feature – if you carry your phone with you when you run or cycle, you can send out a beacon at any time to let your family members know your location and planned route. Great for those runs in unfamiliar areas and on unpredictable terrain, or for the younger and more vulnerable users. 

The Heat Map feature that comes with premium is also pretty cool. You’ll see an interactive map of all the runs and rides you have completed around the world. Nothing super special from an analytical standpoint, but pretty cool aesthetically! 

Luckily, Strava is no more than a good large latte or beer, coming in at just $5/month after your 60-day free trial is up. It is worth sacrificing 1 cup of coffee a month for some of these extra nifty features. Click the link to sign up: https://www.strava.com/subscribe/checkout?package_ids=4%2C5%2C6

Want to join Run Rally –  A Strava club connecting runners locally and internationally? Click here.